RUDOLPH VALENTINO "MONSIEUR BEAUCAIRE" 1927 ORIGINAL MOVIE HERALD

Description

Original vintage movie herald from Uruguay (South America). This kind of heralds are truly scarce, they were printed to advertise the movies and used actual photos and graphics from the original advertising campaigns. Most of the time they advertise a double program on two close dates, usually during the same week. We're lucky to have gotten these a long time ago, now being offered on eBay for the first time, including some sought-after classic titles from the golden era of movies.
Local Title:
MONSIEUR BEAUCAIRE
Original Title:
MONSIEUR BEAUCAIRE
Year / Country:
1924 - USA
Company:
Paramount Pictures
Director:
Sidney Olcott
Starring:
Rudolph Valentino, Bebe Daniels, Lois Wilson, Doris Kenyon
Size (unfolded):
305 mm x 205 mm
Condition:
Very Good + Overall (Light edge wear, both bottom corners creased, tiny tear at bottom border, not reaching printed areas)
Herald advertises this movie as shown at
Cine San Martín
from Uruguay on
Thursday, January 27, 1927
Comments:
Monsieur Beaucaire is a 1924 American silent romantic historical drama film starring Rudolph Valentino in the title role, Bebe Daniels and Lois Wilson. Produced and directed by Sidney Olcott, the film is based on Booth Tarkington's 1900 novel of the same name and the 1904 play of the same name by Tarkington and Evelyn Greenleaf Sutherland.
Plot:
The Duke of Chartres is in love with Princess Henriette, but she seemingly wants nothing to do with him. Eventually he grows tired of her insults and flees to England when Louis XV insists that the two marry. He goes undercover as Monsieur Beaucaire, the barber of the French Ambassador, and finds that he enjoys the freedom of a commoner’s life. After catching the Duke of Winterset cheating at cards, he forces him to introduce him as a nobleman to Lady Mary, with whom he has become infatuated. When Lady Mary is led to believe that the Duke of Chartres is merely a barber she loses interest in him. She eventually learns that he is a nobleman after all and tries to win him back, but the Duke of Chartres opts to return to France and Princess Henriette who now returns his affection.